Aqualung Group Names Scott Rittschof President for North America
Aqualung Group, the world leader in diving equipment and water sports, has named Scott Rittschof president of Aqualung Group, North America. Rittschof brings to this position an in-depth knowledge of the outdoor sports industry and a proven track record in various leadership roles within blue chip brands. Rittschof’s arrival marks another milestone for the Aqualung Group as the company seeks to consolidate its position as the world leader in scuba diving and grow its freediving, swimming, snorkeling and paddling segments. under brands such as Aqualung, Apeks, Aquasphere, Omer, Military Professional Divers, Stohlquist and Americans.
Appointed by Bruno Cercley, former chairman and chief executive of Rossignol Group, who joined Aqualung Group as executive chairman of the board in June 2022, Rittschof will lead the North American business, which accounts for half of revenues of the group. He will play a key role in the overall strategy to elevate the entire brand portfolio across retail and digital, modernizing the distribution model and expanding brand engagement to connect with more consumers across all touchpoints with an immediate focus on operational excellence.
Rittschof joins Aqualung Group as the company nears the completion of a multi-year transformation that includes a modernized operating model, new locations around the world and significant investments to build brands into market leaders. Based in Carlsbad, Calif., the company’s North American headquarters, Rittschof’s official start date is August 15, 2022.
“As Aqualung Group enters the next stage of growth, Scott will play an important role in solidifying our brand position in the very dynamic ‘blue outdoor’ segment,” said Circley. “Drawing on my own personal and professional experience with Scott, he is the ideal leader to drive our transformation and efficiency improvement plans in North America as part of the Group’s global initiative.”
Most recently, Rittschof served as vice president of the bicycle division at Pierer E-Bikes North America. Rittschof joined Pierer Mobility AG, Europe’s leading manufacturer of motorized two-wheelers, in 2021 when the company acquired the Felt brand from the Rossignol Group. In this role as an executive member of the strategy team, he led the acquisition of the business and the transition to new ownership. Rittschof has also held leadership positions with the Pon Bicycle Group and the Cycling Sports Group.
“I am very happy to join the Aqualung group and to have the opportunity to work with Bruno again,” said Rittschof. “With strong brands, a rich history, innovative products and a passionate and experienced team, we are ready to take the Aqualung Group to the next level.”
About Aqualung Group:
Aqualung pioneered the creation of modern scuba gear in 1943 when Captain Jacques-Yves Cousteau partnered with Emile Gagnan to develop the first scuba gear that made underwater exploration a reality. Today, Aqualung remains the world’s leading designer and manufacturer of diving equipment and is one of 7 global brands in the Aqualung Group’s brand portfolio.
Based in Sophia Antipolis, France, Aqualung Group is a water sports innovator with a mission to inspire everyone to enjoy aquatic exploration and be active in the water. As the world’s leading designer and manufacturer of diving, swimming and water sports equipment, Aqualung Group products are now available in more than 100 countries around the world. Aqualung Group is also the industry leading specialist in the best solutions for military and professional missions in any aquatic environment, providing equipment dedicated to maritime military operations, emergency breathing activities, public safety users and rescue, civil maritime operations and commercial divers. through its professional military division.
The Aqualung Group product portfolio includes leading scuba, swim, snorkel and paddle equipment brands including Aqualung, Apeks, Omer, Aquasphere, Military Professional, US Divers and Stohlquist.
For more information, visit www.us.aqualung.com.