brand changes and acquisitions for Destination Sport Group

It’s been a busy few weeks for the team at Manchester-based sports travel group Destination Sport.

Earlier this month it was revealed that Clarity Sports had officially changed its name to Destination Sport Travel. And the company has grown even further with the acquisition by Destination Sport Experiences of American walking tour specialists Marathon Tours & Travel.

Destination Sport Group has also expanded its partnership with Manchester United FC, with marketing official ticket and hotel packages for fans in the United States and Canada. While Inspiresport launched new partnerships with FC Bayern Munich and Lancashire Cricket.

Clarity Sports becomes Destination Sport Travel

Elite sports travel provider Clarity Sports announced its name change to Destination Sport Travel in early July. Destination Sport Travel is the new identity of the group’s business travel team and brand. It remains part of the Portman Travel Group, of which Clarity Travel continues to be a sister brand and one of the UK’s leading travel management companies.

Destination Sport Travel’s client list includes Manchester City, Tottenham Hotspur, Rangers and the Football Association of Wales. The organization also operates in a variety of other sports including rugby union, rugby league, cricket, cycling and netball.

Rob Slawson, Managing Director of Destination Sport Travel, said: “The name change to Destination Sport Travel is an exciting step for the business as we continue to solidify our position as the premier sports team and travel provider of business in the UK. It also aligns the business with the wider Destination Sport group, which includes four other market-leading brands in Amaze Destination Managed,, inspiresport and Destination Sport Experiences. With Destination Sport Group’s incredible and rapid growth globally, the company continues to set the standard in sports travel and offer a truly holistic approach to our partners.

DSE acquires Marathon Tours & Travel

Destination Sport Experiences, which offers bespoke travel packages for some of the world’s biggest sporting events, has expanded globally with the acquisition of Marathon Tours & Travel (MTT). The US-based company has 43 years of experience in the destination marathon travel industry.

With this expansion, Destination Sport Experiences’ race portfolio will be rebranded as Marathon Tours & Travel and is now ready to offer over 35 additional new and exciting races to its calendar. Events include the Antarctica Marathon and the Patagonia Running Festival Marathon. As part of this development, the group’s combined offices operating in Manchester, Australia, and Boston will see a planned 50% increase in headcount to manage the new portfolio.

Thom Gilligan, Founder of Marathon Tours & Travel, said: “These are exciting times not only for Marathon Tours & Travel, but also for the thousands of global customers we serve daily by traveling and running, as well as through our Seven Continents Club, the only frequent flyer club for endurance participants. We now have the opportunity to help even more riders and their fellow travelers achieve their adventure travel goals, while continuing to deliver exceptional experiences at great value.

Brendan Fox, Managing Director of Destination Sport Experiences, added, “Marathon Tours & Travel is by far the best travel agency in the mass participation market. Thom, Jeff Adams and the fantastic MTT team have built an incredible brand. Our exciting new partnership will help other runners, cyclists and triathletes get to more events around the world, providing them with the high quality service that MTT customers have come to expect over all these decades.

Images: Destination Sport Group/Aurélien Vialatte

Maria R. Newman