Opening of the Harley-Davidson® store, launch of a month of events at the HD Museum

The new 10,000 square feet Harley-Davidson Shop opened its doors to the public. Along with the exceptional line of HD Museum-branded products, authentic reproductions, accessories and gifts that guests love, more than 150 new products will be lining the shelves. With more space, there are even more options to customize your gear and create one-of-a-kind items that display the uniqueness that has been a hallmark of Harley-Davidson.

Other events are on the calendar, starting with the inauguration Chix out of 66 ride on Saturday June 11. Chix on 66 Powered by Harley-Davidson, is a two-week motorcycle trip for women on Route 66. Harley-Davidson will welcome all 40 Chix on 66 riders as special guests at the Harley-Davidson Museum to kick off of this historic event. The Chix on 66 ride will travel to Chicago, Illinois, where they will depart, following “Mother Road,” to Santa Monica, California. Some women will ride vintage motorcycles – the classic American trip on classic machines – while others will ride modern steeds.

For Father’s Day, make it a weekend and start a day early at MOTOR Bar & Restaurant for the always sizzling BBQ and blues presented by Bulleit Bourbon on Saturday June 18. And admission to the HD Museum is a hot ticket to celebrating pop, but don’t forget the park-like 20-acre campus is a great place to catch, play lawn games, or spread out with the family. . After your visit, come treat the #1 dad in your life and shop for the latest in the Harley-Davidson® Shop, including a special gift with purchase.

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Finally, on Saturday June 25, the Wild Ones Vintage Motorcycle Rally returns after a two-year hiatus. Celebrate Harley-Davidson’s unrivaled motorcycle heritage with a 1940s-style vintage motorcycle rally at the HD Museum featuring a vintage motorcycle show, authentic motorcycle land games, boonie motorcycle racing, poker race launch and a new addition with the Badger Boneyard Swap Meet (with 100% of proceeds benefiting the Make-A-Wish Foundation of Wisconsin) and much more moto-cultural fun.

by Shepherd Express staff

June 17, 2022


Maria R. Newman