Sigma Sports opens new e-bike flagship store – Business

Bicycle retailer Sigma Sports has officially opened its first e-bike flagship store, located in South West London.

The omnichannel chain, which already has two stores and a strong online presence, has now expanded to focus on the e-bike market, which is expected to triple in size by 2023, according to the Bicycle Association.

Located on Thames Street in Old Market Square, Kingston, Sigma will offer a ‘premium’ experience with one-on-one e-bike sales consultations, stocking bikes from Specialized, Trek, Orbea, Bianchi and Brompton, across rides leisure, mountain biking, gravel and road disciplines.

The store officially opened on Wednesday, March 30. See the website here.

Sigma Sports CEO Ian Whittingham said: “What better way to build on our 30-year legacy than by looking to the future and actively embrace the future of cycling and continue to support the local community.

“We are delighted to present an incredible selection of e-bikes and accessories from our major brands. With knowledgeable staff and a purpose-built retail space, we look forward to help push the myriad benefits they offer to more people.

“In 2020, one in 20 bikes sold by Sigma Sports was electric, compared to 2021 when a out of 10 bikes sold were electric, so we want to continue contributing to the growth of popularity of the electric bicycle.

The 4,000 square foot space will also include a workshop, a range of apparel and accessories, as well as a reservation and collection service on the Sigma Sports website.

Sigma’s new store also opened 15 job opportunities for local workers, with a number of openings listed on the BikeBiz job board.

First established as a small bike shop in 1992, Sigma Sport later expanded to its flagship Hampton Wick store and a second location in Oakham.

Read more: Retailer Fully Charged and bike brand Ribble win prizes at inaugural Move Electric awards

In early 2021, the brand received a financial boost thanks to a new minority investment from Primary Capital Partners.

Maria R. Newman